|   This new report documents the initiative to enlist men in the struggle for full gender equality. | 
 Despite their dominant roles and position of privilege in most  cultures, men and boys have lower life expectancies than women and  experience high rates of premature deaths from accidents, murder and  suicide. They also have high rates of work hazards in industries such as  mining and manufacturing and experience higher substance abuse than  women, especially alcohol and tobacco.
 
 Rigid forms of masculinity deny men a full emotional range 
 
 Many physical and mental health problems relate to men’s adherence to  gender norms that equate masculinity with toughness and suppressing  one’s emotions, according to the report that documents the initiative. Under enormous pressure to be  breadwinners, the can lose out on intimate connections with their  children. Rigid notions of what it means to be a ‘man’ also contribute  to risky behaviours, often starting at an early age. This perspective  helps illustrate that challenging these values is good for women and  men, girls and boys.
 
 Challenging and changing harmful social norms about masculinity  involves finding approaches to get men to stop and think about their  attitudes, beliefs and actions – which can be so deeply embedded in  societal institutions that it can be hard to see or untangle, according  to the report.
 
 “The innovation behind the Mobilizing Men initiative is that it takes a  holistic approach to looking at the latent inequalities in  institutional settings,” said Aminata Toure, Chief of the UNFPA Gender,  Human Rights and Culture Branch. This kind of programme stems from the  recognition that a genuine effort to end gender inequality will require  addressing root causes. One critical way is to work with both women and  men, in an attempt to achieve gender justice, she added.
 
 Working with groups of men in three countries 
 
 The project, led by the Institute of Development Studies at University of Sussex in Britain, has forged partnerships with civil  society organizations in India, Kenya and Uganda. By working with many  different groups -- from student activists to bicycle taxi drivers and  refugees – the project is identifying effective ways to address sexual  and gender-based violence and other types of discriminatory behaviour in  various institutional settings.
 
 Toward this end, the partners recruited and developed teams of male  activists to work with women on campaigns that could change policies and  socio-cultural norms that enable gender-based violence in both subtle  and obvious ways.
 
 A full record of the programme’s work, including tools, stories and  testimonies, as well as lessons used in the training, is now available  in a new guide, ‘Mobilizing Men in Practice’. It includes examples from  India through the Center for Health and Social Justice; from Kenya with  the Men for Gender Equality Now project; and in Uganda with the Refugee  Law Project.
 
 Although still a pilot project, the initiative is getting results. For  example in Kenya, a Code of Conduct was developed and ratified for the  boda boda driver community. In India, college campuses and villages now  have a greater constituency of men who are committed to working for  gender equality and an end to gender-based violence. In Uganda,  Mobilizing Men activists have helped sensitize service providers to the  needs of refugee communities.
 
 Challenging the status quo 
 
 The participatory training first required the men to follow a  self-reflective process to determine if they were actually willing to  challenge the status quo of inequality between men and women. Not only  did the process help them understand ways in which men benefit from  patriarchal norms, but it also showed how they complied with it.
 This approach opened up vistas for the participants. As Marcel Bahati,  an activist in Uganda said, the process made him see “how big this  problem of violence is, and how it affects the community.”
 
 Yet as the report suggests, learning new behaviours and methods of thinking that lead to full equality benefits everyone.
 
 By the end of the training, the participants were ready to take action  by following specific steps, such as identifying priority issues and  creating a campaign to challenge the status quo of gender inequality.
 
 At least one activist, a boda boda bicycle driver in Kenya, had already  moved ahead in his new role. “I no longer just let bad things happen,”  he said, after the training. “I have reported four domestic violence  cases to the police and also been involved in giving support to  survivors.”
 
Team-building activity at the Mobilizing Men campaign planning workshop in Nairobi. Photo: Alan Greig.